Need for Speed World Eclipses One Million Registered Users

Vancouver, British Columbia. - Black Box, an Electronic Arts studio (NASDAQ:ERTS), today announced that Need for Speed™ World, the massively multiplayer online action racing game, has surpassed one million registered users. In the coming weeks and months, Need for Speed World will be adding new features and game-expanding content including more cars, deep performance customization, a new world region and a co-op pursuit mode.

Starting today, all players will have full access to Need for Speed World for free*. Racers can play the entire game at no cost or can purchase SpeedBoost items to accelerate their career progression including items like power-ups, double XP periods and even rental cars. Every player can now feel the rush of illicit street racing as they speed their way through an immersive, socially-connected Need for Speed experience.

"Need for Speed fans have played a critical role in making Need for Speed World a success. Fan feedback has helped shape every aspect of the experience - whether it's the creation of a new feature or improving polish and progression," said John Doyle, Senior Producer, Need for Speed World. "We're excited to open the gates so that every Need for Speed World player now has free access to all current and future content including new modes, cars, features and more."

Need for Speed World brings together best in class action racing with an unparalleled social experience for the PC. Players can compete against their friends, family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits. Gamers race the way they want in an ever expanding world that continues to grow with a constant stream of new content, cars, and features.

Need for Speed World is being developed by Black Box, an Electronic Arts studio and is rated E10+. To quickly and easily download the game or for more information visit world.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

*Terms and conditions apply. See world.needforspeed.com for additional details.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS Freestyle and POGO. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.



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